Programme Offered

  • BBA
  • BBA - Logistics and Supply Chain Management
  • BBA - Hospitality Management
  • BBA - Digital Marketing
  • MBA
  • Ph.D - Management Studies

PROGRAMME EDUCATIONAL OBJECTIVES - PEOs

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  • Develop professional managers with strong leadership, analytical, and interpersonal skills
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  • Promote ethical decision-making and socially responsible business conduct
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  • Enable global perspective through understanding of international business and markets
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  • Encourage innovation, entrepreneurship, and lifelong learning in managerial domains

PROGRAMME OUTCOMES - POs

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  • Domain Expertise and Professional Competence: Acquire advanced knowledge in commerce, finance, and management principles to effectively solve complex business challenges.
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  • Analytical and Decision-Making Skills: Apply analytical reasoning, statistical methods, and decision-making models to evaluate business data and formulate effective strategies.
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  • Digital Literacy and AI Application: Leverage digital tools, business intelligence software, and emerging technologies such as AI and Machine Learning to improve organizational performance.
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  • Leadership and Team Management: Demonstrate leadership, communication, and interpersonal skills for managing teams, driving organizational goals, and contributing to workplace harmony.
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  • Research and Innovation Mindset: Engage in research and innovation to identify business opportunities, solve real-world problems, and contribute to academic and industry knowledge.
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  • Lifelong Learning and Career Advancement: Pursue continuous learning, skill enhancement, and higher education to stay relevant in the dynamic global business environment.
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  • Entrepreneurship and Strategic Thinking: Cultivate entrepreneurial mindset and strategic thinking to develop sustainable business models and ventures in a competitive ecosystem.
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  • Ethics, Sustainability, and Social Responsibility: Incorporate ethical practices and sustainability principles in business decisions, contributing to societal well-being and inclusive development.

PROGRAMME SPECIFIC OUTCOME - PSOs

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  • Managerial and Analytical Proficiency: Apply management theories, quantitative techniques, and domain-specific knowledge in finance, marketing, operations, and human resources to analyze and solve complex business problems aligned with industry standards and global practices.
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  • Strategic Thinking, Leadership, and Innovation: Exhibit strategic thinking, leadership, and innovation by effectively managing teams, resolving conflicts, and making data-driven decisions using analytical, financial, and technological tools.
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  • Ethical Governance and Sustainable Management: Integrate ethical principles, corporate social responsibility, and sustainability into decision-making processes, developing inclusive growth and responsible leadership in dynamic business environments.

PROGRAMME EDUCATIONAL OBJECTIVES - PEOs

  • Graduates will be successfully employed and solve problems of industry and society.
  • Graduates will start and manage new ventures successfully.
  • Graduates will pursue higher education successfully.
  • Graduates will practice their profession with honesty and integrity.

PROGRAMME OUTCOMES - POs

  • Exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyse Indian and global business environments with ability to apply learning in different contexts.
  • Ability to articulate a business environment with clarity and mindfulness.
  • Exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.
  • Effective and emotionally intelligent leader and a decision maker who has an acumen to influence and motivate teams.
  • Ability to solve problems and provide solutions and facilitate informed decision-making.
  • Research skills to conduct in-depth study of the understanding of Indian and Global Business Environment.

PROGRAMME SPECIFIC OUTCOME - PSOs

BBA

  • Ability to use statistical tools for solving business outcome.
  • Understand and apply principles of sustainable business practices.
  • Apply foundational knowledge of business disciplines to analyze and solve real-world organizational problems

BBA (Logistics and Supply Chain Management)

  • Ability to use statistical tools for Logistics and Supply Chain Management.
  • Ability to manage and optimize logistics and supply chain Practices.
  • Apply sustainable practices in logistics and supply chain for environmental responsibility.

BBA (Hospitality Management)

  • Ability to use statistical tools to solve hospitality Management problems.
  • Ability to manage and optimize hospitality operations.
  • Apply sustainable practices in hospitality management to reduce environmental impact and promote long-term sustainability.

BBA (Digital Marketing)

  • Ability to use statistical tools to solve digital marketing problems.
  • Apply digital marketing strategies and tools to create, implement, and optimize online campaigns.
  • Integrate sustainable marketing practices in digital campaigns to promote responsible consumption.

The MBA (Dual) curriculum offered is meticulous, contemporary and forward-looking. The Two year full time MBA programme is intended to train graduates with the required skills, knowledge and competence that will facilitate them to take up any challenging positions of higher responsibility in the competitive corporate world and also enhances entrepreneurial skills.